Eric Iberg
Eric Iberg is a pioneering filmmaker, brand builder, and influential creative voice in skiing culture. Growing up in Edina, Minnesota, he initially pursued college baseball near the Wasatch Range—but a shoulder injury pivoted him toward his real passion: ski films. At age 21, he quit college to produce his first ski movie, Royalty, capturing a fresh, street-style aesthetic that resonated strongly within the ski community.
Iberg later co-founded Armada Skis, a brand born from the frustration of athletes overlooked by mainstream ski companies, seeking to support innovator riders. He also co-founded Inspired Media Concepts, blending ski film, music, and lifestyle to amplify ski culture. His films, such as The Education of Style and BE Inspired (featuring legends like Henrik Harlaut and Phil Casabon), have defined the visual language of modern freestyle skiing.
Over two decades, Iberg has participated in 20+ ski films, built respected snow brands, and continues to nurture youth engagement in skiing through projects and events. He’s widely regarded as a creative architect of the freeski scene.
