Blue Tomato
Australia
Blue Tomato is an Austrian company founded in 1988 from Gerfried Schuller’s snowboard school, which transitioned from a garage storefront to its first proper shop in 1994. It has grown to become one of Europe’s leading retailers for snowboard, freeski, surf, skate, and streetwear, operating over 85 physical stores across nine countries and a multilingual online shop. The brand offers over 450,000 products from hundreds of established and emerging labels. Blue Tomato focuses on an omnichannel approach—combining brick-and-mortar stores, e‑commerce, and interactive customer service—while deeply engaging with action-sports communities through team riders, events, and collaborations.
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