Canada
Forecast Ski is a Canadian ski media brand that blends long-form editorial with a prolific YouTube presence focused on gear testing, athlete storytelling, and destination coverage. The channel operates as the video arm of Forecast Ski Magazine, publishing seasonally relevant content that helps skiers choose equipment, plan trips, and stay connected to the culture. What sets Forecast apart is its consistent, on-snow testing cadence at interior British Columbia resorts—most notably Red Mountain in Rossland—paired with magazine-grade curation and voice. This combination gives viewers a dependable stream of reviews and mini-features that feel practical, independent, and rooted in real skiing rather than studio chatter.
The backbone of the channel is the Forecast Ski Test, a multi-video series that reviews current and next-year skis across categories such as all-mountain, freeride, freestyle, and touring. Instead of rapid-fire first impressions, testers log meaningful days on each model across late-winter and spring to capture performance in a range of snow types. Reviews typically outline intended skier ability, available lengths, category placement, and standout traits like edge hold, float, stability at speed, and swing weight. Filming in the glades, ridgelines, and fall-line pitches of Red Mountain gives footage an authentic, big-terrain flavor that resonates with advanced and expert skiers looking for trustworthy feedback before buying.
Beyond reviews, Forecast publishes original short films, athlete spotlights, and brand-supported mini series. Examples include collaborations with The North Face that tackle thoughtful, athlete-driven stories, and road-trip or regional features that explore Canada’s Powder Highway. Social-first cuts like “Follow the Forecast – The Social Series” provide behind-the-scenes looks at film crews and projects, adding personality to the feed while keeping the emphasis on skiing. The editorial team’s presence across the magazine, website, Instagram, and YouTube ensures that noteworthy trailers, premieres, and product news are surfaced promptly and contextualized for a Canadian audience.
Community and credibility are part of the brand’s DNA. The editorial leadership—publicly associated with experienced ski journalists—helps maintain a consistent tone: informative, candid, and stoke-forward without resorting to hyperbole. The channel often references the broader Forecast ecosystem: annual print volumes, a gear guide, and magazine archives that mirror what appears on video. For skiers, this means a single destination where in-depth written reviews align with ride footage and voiceover impressions, making research faster and more reliable when narrowing down gear choices.
From a progression standpoint, the channel serves multiple skill levels. Newer skiers can use category labels and ability callouts to avoid mismatches, while experts get granular notes on damping, mount points, and tuning sensitivity. Touring and backcountry-oriented reviews highlight weight, skin-track efficiency, and soft-snow manners, while frontside and all-mountain pieces zero in on edge-to-edge quickness and hard-snow bite. Destination clips and athlete-led segments inspire viewers to travel or simply approach their home resort with fresh eyes.
In terms of affiliations, Forecast Ski actively collaborates with major equipment brands through its test series and special projects, and it spotlights athletes and film crews from across Canada. The channel is part of a larger media platform that includes a magazine site, social channels, and recurring partnerships around premieres, demo days, and seasonal campaigns. Viewers will also notice recurring backdrops at Red Mountain Resort, reinforcing Forecast’s connection to interior B.C. terrain and conditions. This geographic identity gives the channel a recognizable look and snowpack that’s relevant to a large portion of Canadian and Northern U.S. skiers.
Yes, Forecast Ski has a YouTube channel, and it is central to the brand’s output. The channel posts equipment reviews, short features, and series episodes throughout the season, with activity ramping up as fall product cycles and early storms arrive. If you’re comparing skis, scouting a Powder Highway itinerary, or following Canadian freeski news, Forecast’s videos offer an efficient way to stay informed. The voice is authoritative yet approachable, the footage is shot on real lines, and the takeaways are concrete—an approach that keeps both the algorithm and core skiers coming back for more.
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