GoPro

United States

GoPro is an American brand founded in 2002 by Nick Woodman, best known for its small, rugged, ultra-versatile cameras. Widely adopted by skiers, snowboarders, and outdoor athletes, it revolutionized how action sports are filmed, enabling immersive first-person footage. GoPro sponsors many riders and events, strengthening its close ties to the ski and freeride world. Today, it stands as a symbol of creativity and adventure, on the slopes and beyond.