Armada
United States
Armada was born in 2002 from a vision shared by a small group of professional skiers and friends, including Tanner Hall, JP Auclair, Julien Regnier, and photographer Chris O’Connell. Frustrated by big traditional brands that didn’t understand the booming needs of freestyle and freeride skiing, they decided to build their own company, dedicated to this new generation of skiers. Their goal was simple: design skis by riders themselves to push limits in parks, powder, and big mountain terrain. Based in Costa Mesa, California, Armada quickly earned a reputation for its innovative, independent spirit. It developed iconic models like the ARV for freestyle and the JJ for backcountry. Thanks to the direct involvement of its founders in design and marketing, the brand cultivated an authentic, rebellious image closely tied to freeski culture. Even today, Armada remains true to the legacy left by its founders, keeping passion and creativity at the heart of its identity.
