In Due Time - Henrik Harlaut
Edit of Henrik Harlaut during and behind the scenes of Dew Tour 2014. Filmed by: Brady Perron
Henrik Harlaut
Henrik Harlaut, born in 1991 in Stockholm and raised in Åre, Sweden, is one of the most iconic and creative freestyle skiers in the history of freeskiing. From an early age, he fell in love with park and street skiing, developing a signature style instantly recognizable by his baggy pants, dreadlocks, and hip-hop-influenced mannerisms. He changed the game in Big Air by landing the first nose butter triple cork 1620 and has racked up over thirteen X Games medals, including eight golds, mainly in slopestyle and Big Air. He also represented Sweden at the Winter Olympics in Sochi, PyeongChang, and Beijing, notably earning a bronze medal in Big Air in 2022. Beyond podiums, Henrik is celebrated for his approach to skiing focused on creativity and style, often choosing to film segments or ride events like Kimbo Sessions over strict competition. Through films, standout video parts, and his own series with Level 1, Armada, and Harlaut Apparel, he has played a huge role in reshaping freeski culture. His positive energy, laid-back philosophy, and authenticity continue to inspire the entire freestyle ski community.
Armada
Armada was born in 2002 from a vision shared by a small group of professional skiers and friends, including Tanner Hall, JP Auclair, Julien Regnier, and photographer Chris O’Connell. Frustrated by big traditional brands that didn’t understand the booming needs of freestyle and freeride skiing, they decided to build their own company, dedicated to this new generation of skiers. Their goal was simple: design skis by riders themselves to push limits in parks, powder, and big mountain terrain. Based in Costa Mesa, California, Armada quickly earned a reputation for its innovative, independent spirit. It developed iconic models like the ARV for freestyle and the JJ for backcountry. Thanks to the direct involvement of its founders in design and marketing, the brand cultivated an authentic, rebellious image closely tied to freeski culture. Even today, Armada remains true to the legacy left by its founders, keeping passion and creativity at the heart of its identity.
Inspired Media Concepts
Inspired Media Concepts is a production studio founded in 2010 by professional skier Tanner Hall and filmmaker Eric Iberg. Born from the desire to create ski films that skillfully blend riding, music, and urban culture, the studio quickly made its mark with standout projects like Be Inspired, In Search, and Road to Zion. Until 2016, Inspired Media produced videos that highlighted style, creativity, and positivity, with a strong focus on aesthetics and soundtracks. Although the brand officially ended, its spirit lives on through Inspired Movement, a project revived by Eric Iberg. Even today, Inspired Media’s influence remains strong in freeski culture, serving as a benchmark for those who aim to combine technique with artistic expression.
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