Mike Hornbeck [FULL SEGMENT] from Oil and Water
Mike Hornbeck's full segment from Armada's film "Oil and Water" See the whole movie here: https://vimeo.com/104893262
Mike Hornbeck
Mike Hornbeck, from Bangor, Michigan, has established himself as a key figure in urban and freeskiing thanks to his fluid style and creativity on rails and features. He rose to prominence in Level 1 films like Real Time and After Dark, later joining Armada and working on ambitious video projects with his own crew. A humble, hard-working Midwesterner, he’s balanced skiing with carpentry to support his family. A true street skiing icon, Hornbeck inspires with his straightforward, authentic approach, championing skiing as something accessible to everyone.
Armada
Armada was born in 2002 from a vision shared by a small group of professional skiers and friends, including Tanner Hall, JP Auclair, Julien Regnier, and photographer Chris O’Connell. Frustrated by big traditional brands that didn’t understand the booming needs of freestyle and freeride skiing, they decided to build their own company, dedicated to this new generation of skiers. Their goal was simple: design skis by riders themselves to push limits in parks, powder, and big mountain terrain. Based in Costa Mesa, California, Armada quickly earned a reputation for its innovative, independent spirit. It developed iconic models like the ARV for freestyle and the JJ for backcountry. Thanks to the direct involvement of its founders in design and marketing, the brand cultivated an authentic, rebellious image closely tied to freeski culture. Even today, Armada remains true to the legacy left by its founders, keeping passion and creativity at the heart of its identity.
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