Armada Skis presents "Triumph" a film by Tanner Hall and Corey Stanton. Follow Tanner as he returns to top form in his 2017-18 season, while he discusses all of the struggles and triumphs that brought him to where he is now.
Tanner Hall, nicknamed “Ski Boss,” was born in 1983 in Kalispell, Montana. A true pioneer of modern freeskiing, he made history by winning seven X Games gold medals between 2000 and 2008 in Big Air, Slopestyle, and Superpipe, becoming a living legend of freestyle skiing. He co-founded Armada Skis in 2002 and helped shape ski filmmaking through his studio Inspired Media Concepts, producing iconic films like Retallack and Like a Lion. His career was marked by two major injuries: a double ankle fracture in 2005 and serious knee damage in 2009, requiring years of recovery. Despite these setbacks, Tanner returned to the top, winning more titles and taking on the Freeride World Tour, where he quickly achieved top-10 finishes. Now over 40, he continues to deeply influence ski culture with his style, creativity, and visionary spirit.
California, often associated with beaches and sunshine, is also home to some of the most iconic ski resorts in the United States. From the Sierra Nevada to the southern mountains, the state offers diverse terrain—from high alpine ridges to deep forested runs. Resorts like Mammoth Mountain, Palisades Tahoe (formerly Squaw Valley), Kirkwood, and Big Bear draw thousands of skiers, snowboarders, and freeriders every winter. With snowy winters and plenty of sunshine, skiing in California means powder days, blue skies, and a laid-back vibe. The state is also a hub for freestyle culture, known for its legendary terrain parks and influential riders. California represents a unique blend of performance, wilderness, and that unmistakable West Coast spirit.
Armada was born in 2002 from a vision shared by a small group of professional skiers and friends, including Tanner Hall, JP Auclair, Julien Regnier, and photographer Chris O’Connell. Frustrated by big traditional brands that didn’t understand the booming needs of freestyle and freeride skiing, they decided to build their own company, dedicated to this new generation of skiers. Their goal was simple: design skis by riders themselves to push limits in parks, powder, and big mountain terrain. Based in Costa Mesa, California, Armada quickly earned a reputation for its innovative, independent spirit. It developed iconic models like the ARV for freestyle and the JJ for backcountry. Thanks to the direct involvement of its founders in design and marketing, the brand cultivated an authentic, rebellious image closely tied to freeski culture. Even today, Armada remains true to the legacy left by its founders, keeping passion and creativity at the heart of its identity.