A Tanner Hall/Eric Iberg Film
Eric Iberg is an American filmmaker and producer who has become an icon in the freeski world. Driven by his love for skiing and music, he made his mark in the early 2000s with cult films like Royalty, WSKI106, and Yeah Dude, which helped popularize newschool freeskiing and showcased legends such as Tanner Hall and Candide Thovex. In 2010, he co-founded Inspired Media Concepts with Tanner Hall, a label that produced films blending skiing, urban culture, and hip-hop, including Like a Lion and Be Inspired. Known for his innovative approach focusing on authenticity, aesthetics, and strong musical identity, Eric has deeply influenced how ski stories are told on screen. Today, he continues to champion creativity in freeskiing through artistic projects and collaborations that keep the spirit of independent skiing alive.
Philip Casabon, born in 1989 in Shawinigan, Quebec, is regarded as one of the most creative and influential street and park skiers of his generation. He rose to fame through Level 1 films and numerous videos with Armada, winning the X Games Real Ski twice and being named Skier of the Year in 2018. Loyal to Armada for nearly two decades, he helped design his own pro model, the BDog. Active in street, park, and backcountry, Phil stands out for his smooth style, boundless creativity, and exemplary work ethic.
Tanner Hall, nicknamed “Ski Boss,” was born in 1983 in Kalispell, Montana. A true pioneer of modern freeskiing, he made history by winning seven X Games gold medals between 2000 and 2008 in Big Air, Slopestyle, and Superpipe, becoming a living legend of freestyle skiing. He co-founded Armada Skis in 2002 and helped shape ski filmmaking through his studio Inspired Media Concepts, producing iconic films like Retallack and Like a Lion. His career was marked by two major injuries: a double ankle fracture in 2005 and serious knee damage in 2009, requiring years of recovery. Despite these setbacks, Tanner returned to the top, winning more titles and taking on the Freeride World Tour, where he quickly achieved top-10 finishes. Now over 40, he continues to deeply influence ski culture with his style, creativity, and visionary spirit.
Armada was born in 2002 from a vision shared by a small group of professional skiers and friends, including Tanner Hall, JP Auclair, Julien Regnier, and photographer Chris O’Connell. Frustrated by big traditional brands that didn’t understand the booming needs of freestyle and freeride skiing, they decided to build their own company, dedicated to this new generation of skiers. Their goal was simple: design skis by riders themselves to push limits in parks, powder, and big mountain terrain. Based in Costa Mesa, California, Armada quickly earned a reputation for its innovative, independent spirit. It developed iconic models like the ARV for freestyle and the JJ for backcountry. Thanks to the direct involvement of its founders in design and marketing, the brand cultivated an authentic, rebellious image closely tied to freeski culture. Even today, Armada remains true to the legacy left by its founders, keeping passion and creativity at the heart of its identity.
Founded in 1975 in California, Oakley first specialized in sports eyewear before becoming a global leader in technical gear. In skiing, the brand is famous for its high-performance goggles, offering cutting-edge optics and extreme durability. Oakley outfits and sponsors many top skiers like Henrik Harlaut, Eileen Gu, and Sammy Carlson, strengthening its reputation among freeriders and freestylers. It also invests in events and films that highlight creativity on snow. Thanks to its constant innovation, Oakley is now a symbol of style and technology on the slopes.